When I was an undergraduate, most co-eds wore sweatshirts tied around their waists. It didn't matter if it was spring, summer, or fall. That was just the style, and it was a style that protected backsides from the leering inspection of hungry male eyes.
Another group of women, however, wore sweats with a word or slogan right on the seat. One example is the word "juicy," which is apparently the name of a clothing brand. I certainly didn't know that at the time, but it did make for some interesting reading opportunities.
I'm sure I'm not the first person to ask this question, but why would anyone want to put a word on their butt? Especially a word like "juicy"? And what about all of the girls that tied sweatshirts ever-so-carefully around their waists? Did they secretly wear the "juicy" slogan underneath?
What do your clothes say about you? Do you wear only specific brands. Do your clothes brand you in any other specific ways?
"A brand should strive to own a word in the mind of the consumer." - Al Reis and Laura Reis