Skip to main content

Juicy Brand Your Butt -- Invitation to Write #61


For Writers:

When I was an undergraduate, most co-eds wore sweatshirts tied around their waists. It didn't matter if it was spring, summer, or fall. That was just the style, and it was a style that protected backsides from the leering inspection of hungry male eyes.

Another group of women, however, wore sweats with a word or slogan right on the seat. One example is the word "juicy," which is apparently the name of a clothing brand. I certainly didn't know that at the time, but it did make for some interesting reading opportunities.

I'm sure I'm not the first person to ask this question, but why would anyone want to put a word on their butt? Especially a word like "juicy"? And what about all of the girls that tied sweatshirts ever-so-carefully around their waists? Did they secretly wear the "juicy" slogan underneath?

What do your clothes say about you? Do you wear only specific brands. Do your clothes brand you in any other specific ways?

"A brand should strive to own a word in the mind of the consumer." - Al Reis and Laura Reis

Comments

Popular posts from this blog

Summer Day Trip #1: Caledonia, Minnesota

The Wired Rooster Coffee Shoppe -- Caledonia, Minnesota


I've lived in Minnesota for over ten years, sure, but that doesn't mean I've actually seen much of the state. Like most people, I know what I know, and I go where I go. And that's the extent of it. But once I resigned myself to the fact that I wasn't going to make it to Alaska this summer, it occurred to me that I had plenty of sites to explore in the immediate region.

First stop: Caledonia, Minnesota. Where's that? It's a small town in the southeast corner of the state. Before I opened my Rand McNally Road Atlas, I had never heard of it, and before I punched the town name into Trip Advisor, I didn't know if there was anything there worth visiting.

Distance from home: About 75 miles.

Challenge #1: Leaving by 6:30 a.m.

Challenge #2: Taking my dog, Atticus.

Actually, Atticus is a good dog on a road trip, but the forecast indicated that it was going to get into the 90s. I wanted to leave early in the …

Summer Day Trip #3: Jackson, Minnesota

Some time ago in the spring, I found out that David Ellefson, bass player and co-founder of Megadeth, was rebranding the coffee shop in Jackson, Minnesota. Every so often I would tell Linda that I planned to drive over there to check it out, but the morning that I actually decided to drive over there to check it out, I think I surprised her. I’m not sure she thought I would ever do it.
“What else are you going to do over there?”
“Oh, that’s it. Just drive over there, order a cup of coffee, and drive home.”
I had checked out Jackson on Tripadvisor, and honestly, Jackson seemed like it didn’t have much going on. My mind map of southwestern Minnesota was mainly a blank. I knew that I-90 drove through, but I thought perhaps the interstate was a metaphor: Beware ye who enter here, lest ye be on your way to somewhere else.
When I told Tavi we were driving two hours to visit a coffee shop, the idea didn’t seem far-fetched to her. She only had one question, “Do they serve hot cocoa?” I promised …